The Vollrath Co. has named Fred Fritchen its director of national accounts, putting him at the head of the manufacturer's strategic sales team.
Vollrath said Fritchen brings extensive foodservice industry experience to the position, along with a background in building customer partnerships, leading strategic growth initiatives and helping organizations create value for major national account customers and channel partners.
In the role, Fritchen will oversee the company's national account strategy. According to the announcement, his focus will include strengthening key customer relationships, identifying opportunities for growth and aligning strategic sales efforts with the needs of Vollrath's customers.
Sales leadership view
Larry Deutsch, senior director of sales at Vollrath, said in the announcement that Fritchen combines foodservice experience, strategic account leadership and a proven ability to build lasting customer relationships. Deutsch added that his experience and leadership would be valuable as the company continues strengthening strategic customer partnerships and identifying growth opportunities.
The company also noted that Andrew Cronau, who took part in FER's How To Spec Live in September, has recently joined Vollrath as well.