Packaging distributor RAJAPACK UK has changed its name to RAJA UK, aligning the Bedfordshire-based supplier with the brand the RAJA Group uses across Europe.
The company says it supplies more than 43,000 UK businesses and has served the UK market since 1998. It is part of the RAJA Group, which was founded in France in 1954 by Rachel Marcovici and Janine Rocher, whose first names gave the business its name. Adopting the group name is intended to give customers one recognisable brand across the 19 European countries the group serves.
Tom Rodda, managing director of RAJA UK, said the name had changed but what customers rely on had not: the same people, the same range and the same next-day service. He added that the company had also made peak planning easier with a free tool that puts a figure on what the busiest weeks will cost.
The rebrand coincides with the launch of the free Prepare for Peak tool, which is designed to help businesses estimate what peak will cost their packing operation, and what they could save, ahead of Black Friday on 27 November.
Users select their industry to see how far orders typically rise at peak, using benchmarks that combine Office for National Statistics retail data with RAJA order data from 2023 to 2025. They then enter their own figures, such as parcels handled per day and the number of people packing.
According to the company, the tool provides an illustrative estimate rather than a quote.