Gifts & Crafts

Little Sock Company raises No More Cold Toes target to 10,000 pairs

The Hertfordshire children’s brand is donating a pair of socks for every order and working with three organisations to distribute them to families in need.

Clara VossNovember 10, 20265 min read0 views
Pairs of children’s socks and plain donation boxes sit on a wooden table in soft winter light, illustrating the campaign’s focus on warmth and giving.

The Little Sock Company, a Hertfordshire-based children’s brand, has raised the target for its No More Cold Toes campaign to 10,000 pairs of socks for Christmas. The original goal of 6,000 pairs was surpassed ahead of the holiday, leading the business to increase its ambition.

Under the campaign, the company pledges to donate a pair of socks to a baby or child in need for every order placed. The brand was founded in 2018 by Katie Saunders, a mother of three, and has been built without outside investment. Saunders says she wants to use the company’s success to make a positive difference.

Charity partners

To help donations reach families across the country, The Little Sock Company is working with Little Village, Baby Bank Alliance and Baby Basics UK. All three organisations support families experiencing hardship and help distribute donations to babies and children who need them most.

Because the pledge is linked to customer orders, the total number of socks donated depends on how many orders the campaign generates before Christmas. With the holiday approaching, the company hopes the initiative will encourage customers to bring extra warmth to children in need this winter. The campaign is intended to provide practical support during the winter season.