Dreame Technology has added a compact high-speed hair dryer to its Australian range, launching the Pocket Cake as a travel-friendly styling tool for buyers who want fast drying without carrying a full-size appliance.
The model follows Dreame's earlier Pocket hair dryer and combines high airflow, automatic heat regulation and a folding body in one unit. The dryer is built around a 110,000RPM brushless motor that the company says produces airflow of up to 70 metres per second, a specification intended to shorten drying times.
Heat control and hair conditioning
An NTC temperature control system samples temperature 500 times per second and adjusts heat output automatically. Dreame says the system is designed to hold a consistent drying temperature and to limit excessive heat exposure. The dryer also generates 350 million negative ions per cubic centimetre, a feature the company describes as helping to reduce static and flyaways and to leave hair looking smoother after styling.
Folding body aimed at travel
A 180-degree folding design collapses the unit into a shape Dreame compares to a phone, so it can be packed in luggage, handbags or bathroom drawers. It weighs less than 450 grams and is rated for 220–240V. The retail package includes a styling nozzle and a storage bag.
Finishes and Australian availability
Pocket Cake is offered in four finishes named after macarons:
- Lemon Parfait — a bright yellow
- Peach Mochi — a soft peach-pink
- Grape Mousse — a soft lavender
- Tiramisu — a warm brown
The dryer is on sale now through Harvey Norman, JB Hi-Fi and the Dreame website, with in-store availability at Harvey Norman and JB Hi-Fi from mid-November. Recommended retail price is A$299.
Company positioning
Patrick Wang, Dreame Technology's business director for Australia and New Zealand, said Australian shoppers are increasingly looking for products that fit busy lifestyles without giving up performance. He said the Pocket Cake is intended to deliver professional-level drying in a compact design for everyday styling, travel and use on the move, and described the launch as a further sign of Dreame's push into the beauty and personal-care category.
At A$299, the Pocket Cake sits closer in price to full-size high-speed dryers than to basic travel models. The airflow, temperature-sampling and ion figures cited in the announcement are company specifications; no independent test results were included.